This week I got to learn a Little bit
about marketing. One of the key things that I will take with me is Seth Godin’s
metaphor of the purple cow. He explains how during a trip in Europe he was
really amazed at the beautiful cows he saw near the highway, but after a while
they became boring; so much that the only way to get his attention would be to
see something completely out of the ordinary (a purple cow for instance). In
the world of social media and smartphones even a purple cow can become dull and
boring after a while. I was thinking a lot about how companies advertise their products
and about the very few examples that have been remarkable enough to be
remembered. I need to find a way to be like them and give personality to my
product in a unique an attractive way.
I made some progress with the $100
challenge: I created an elevator pitch and identified my target market,
competition, and competitive advantage. I also started creating a plan for more
specific things like the marketing strategies I will use, the materials I will
use to create food stand, the table I will use, the materials for the signs,
the table cloth, etc.
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