Improving my ads, analyzing with Analytics and seeing some progress

Very slowly but very surely, my business project is getting up there.

My wife and I went out on the weekend to get more pictures of some places I wanted to write articles about and we ended up visiting 7 different free museums in downtown Mexico City that afternoon alone. There were a lot of museums we didn't have time to visit since we were very tired after that but now I have lots of pictures and experiences to write about.

I installed Google Analytics in my site using the Google Analytics Drupal module. It's amazing how much information I can obtain with it and I have been using it to improve my site. I especially liked being able to see the bounce rate to see how effective my landing page is after visitors get there as a result from my Adwords campaign.

I am also working on a new version of my site trying out different Drupal distributions and themes before I make changes in the actual website. 

I also started my Adwords campaign. At first I was having a very high bounce rate as I was sending visitors to my home page, but I found much better results as I created more specific ads that lead to specific sections of my site, especially to the ones that are better connected to products from my affiliate networks.

https://support.google.com/adwords/answer/2453976?hl=en

https://support.google.com/adwords/answer/6080602?rd=1

Web Businesses

It's been a couple months since I wrote on this journal. Life has been hectic and I haven't been able to accomplish some of my goals on time but I'm getting there slowly.

I'm taking a web-business creation class in college right now. It is very challenging because... I actually need to create a web business during the class! This is the first week and I'm learning the basic business models on the web and getting some ideas of what I might do.

I found some very interesting material that applies not only to online businesses but to any person who wants to be an entrepreneur. First of all, this website that gave me ideas of how I can brainstorm business ideas! now I'm carrying my notebook and writing about every problem or difficulty I see in front of me.

http://bizthoughts.mikelee.org/brainstorming-business-ideas.html

Next, there's this video I watched as a part of the class that teaches an interesting concept: the magic box that generates money:

I'm not a great fan of those websites that sell information of how to make money online doing exactly what they are doing, but the concepts in the video are interesting and valid for any kind of business.


The last thing I wanted to record in this journal for today:

Last week I met with a High School friend. We are planning on starting a business on our free time. We are refining the idea and getting the plans ready so I won't share a lot of details since we want to be the first ones in our city to offer our product. I have some many things that I want to try that I don't know how I'm gonna fit them all in my schedule but it makes me feel very excited!