Acton Hero: Nicole Donelly

HOW DOES ONE MOTHER'S DISCOVERY BECOME AN ESSENTIAL BABY PRODUCT ACROSS THE GLOBE?

From: This video

Nicole Donelly lived as a ‘’snowboard bum’’ for seven years. One day she discovered that her home-made leg warmers helped her daughter with her rash, and tried to sell them; she was able to sell more than 100 of them since other women really liked them. Upon realizing that there was a very high demand for her product, she launched her company.

I learned that we need to do what we like. She found a business opportunity by just doing things she liked. She also says that one of the keys to success and overcoming fear is embracing fear and do what we need to do even if it’s scary. It is also important to have a strong commitment, not just stop halfway after starting something.

When she started her business she didn’t know about finance and accounting, so she just hired somebody to do it all for her. She soon realized that she should at least have a basic understanding of accounting to keep an eye on the books. The main driver behind her business is that she wants to give back to the world in a meaningful way and serve people. Her product might be something simple, but she takes pride of making people’s life easier through it.