This week I learned about the importance of links to my website.
Links not only bring visitors who follow them into the website; they also improve the site's relevance for search engines. Search engines like Google analyze how many ''backlinks'' connect to the site giving it credibility and relevance so it shows higher in search results. Quality is also important since Google knows tricks people use and punishes bad linking practices. It is important that the links are relevant. Links coming from famous and highly visited websites benefit much more.
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I have also been using Google Analytics and exploring it almost every day for the last few weeks.
It is really a great tool that that now I can't imagine living without. In order to install it you have to place the analytics java script code on the site, or in the case of Drupal users, install the Drupal Analytics module that places the code automatically in all pages.
Analytics allows website owners to track visits, trends and how their goals (conversions) are being met. This data is more useful when used to determine trends. This way I have been able to determine what actions and changes have worked on my site, which campaigns are being more successful and how visitors interact with my site in general.
Useful resources:
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