Here we come to the mystical world of SEO.
I have to admit that I had heard about ''SEO'' for a long time but I never knew what it meant until a couple months ago when I started learning more about Search Engine Optimization, or how easily can search engines find your website.
There are a few factors that can affect your website's SEO:
Keywords: Include Keywords that people are looking for but are also relevant to your website. It is important to focus on quality rather than spamming the website with the desired keywords.
Back-links: How many links lead to your site? This is a very important point too, and these links must be high quality links too, not just spam.
Site optimization: How long does it take to load? Is it easy to see in all screen sizes? What about mobile devices? All of this affects visitor experience in your site and how likely they are to return.
Be unique: Not only create original content; make that content so unique that your site stands out from the crowd.
Make it shareable: If you were a visitor, would you share what you found on Facebook or another social network? Make your content interesting, and make sure your URL's are simple and reflect what your content is about.
There are much more ideas to be applied on a site for SEO.
I recommend this guide.
And if you use Drupal you might want to take a look at the SEO Checklist Module
I still have a long way to go for my site. I'm learning and applying these things by trying and making mistakes.
My site (In Spanish): www.saliradentro.com
My site (In Spanish): www.saliradentro.com
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