There are many social media courses, articles and tutorials out there that explain the technical side of it. Here are some of the lessons I recently learned about the generals points for social media:
Be different. It is important to stand out from the crowd. The average person today is constantly bombarded with advertisement. It is not enough just to show your product anymore; you have to make them understand why it is different and cause an impression that won’t be overlooked.
Be authentic. Customers are not easily deceived anymore. They look for multiple sources and know when a company is just ”trying to sell them something”. Answer their comments, interact, be a person and engage your customers and visitors so they recommend you to their friends through their comments and interactions.
Be creative. This goes hand in hand with being different. Don’t just do what you learn about social media but look for ways to innovate, to create new things.
Have a strategy. It doesn’t help to spend money and time on this if you don’t have a goal or purpose for it.
Use your tools. Take advantage of Google Analytics and use metrics to measure your social media ROI so you can learn what works and refine your strategy.
Useful Resources:
12 Awesome Social Media Tutorials
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